Insights · talent, elite-sport

Where world champions are born, and for everyone else too

Swedish talents should not have to leave the country at fourteen to develop. An arena where professionals and recreational players train side by side, with coaches in every sport and indoor courts all year, keeps the next generation at home.

Where world champions are born, and for everyone else too

Sweden has produced world champions in racquet sports out of all proportion to its size. It did so with clubs, coaches and indoor halls that the previous generation built. The current generation has not built enough, and the result is predictable: promising fourteen-year-olds leave the country to develop, and the next champion grows up somewhere else.

This post is about keeping them at home, and about why that is good for everyone else too.

What a talent needs

Courts available all year, which in Stockholm means indoor. Professional coaches who design a personal sports and health profile and follow progress. Competition at home, so the step from junior to international is not also a step abroad. Sports medicine and rehabilitation next to the court. And other good players to train with, every day.

None of that exists at scale in the Stockholm region today, and it is why the region's best young players so often leave.

Elite and everyday in the same building

The arenas that produce champions are not closed academies. They are busy buildings where a professional trains on one court and a family plays on the next, where a junior watches a national-team session on the way to a lesson, and where the coaches who work with the elite also run the after-school club.

Where world champions are born. And for everyone else, too.

That is the model: from children to elite, every level welcome, in one building. The elite give the building its ambition and its events; the everyday players give it its life and its purpose.

A permanent home for federations

For a federation or a national team, the offer is a permanent base in the region: a centre court built to international tournament requirements for capacity, lighting, court properties, media and logistics; priority training access for national teams, academies and junior programmes through the winter; competition weeks agreed with the federation's own calendar; and education all year round, where world-renowned coaches share their experience with Swedish coaches and the next generation of players.

Why the region should care

A talent who stays trains the next one. A coaching academy produces the coaches the region's clubs lack. An international event on the centre court brings visitors, and brings children to the stands who then want a court of their own. Talent development is not a separate programme from grassroots sport. In one building, it is the same programme.

Related questions

Why do Swedish talents leave?
Because the region lacks year-round indoor courts, professional coaching environments and competition at home. A promising fourteen-year-old finds those abroad, and often stays there.
Can elite and everyday players share a building?
They always have, where the building allows it. Professionals on one court and families on the next is normal in the arenas that produce champions, and it is what inspires the children watching.
What does a federation get?
A permanent home in the region: a centre court built to international tournament requirements, priority training access for national teams and academies, and competition weeks agreed with the federation's own calendar.

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Fabrice Mary, Founder & CEO
info@thedomesweden.com
Based in
Stockholm, Sweden

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